For the third consecutive year, I’ll be attending The Society for Human Resources Management (SHRM) Annual Conference and Exposition as a member of the Press Corps. Each year, the Blogger contingent in the Corps grows. That’s a really good thing – thanks, Curtis Midkiff! For those of you playing this role for the first time, here’s some free advice.
DON’T WASTE YOUR TIME IN VENDOR BRIEFINGS.
By now you’ve received innumerable Email requests with slick and silky invitations to meet with the Chief-What-Have-You of this or that company. They all contain promises of fireside chats around the newest or best way to turn Talent Management on its head. Yes, some of them are tempting – particularly because you’re feeling a bit sought-after. But if you’re not careful, you’ll look up to find these briefings have consumed your entire conference experience. This happened to me…once.
Here’s an excerpt from a response I recently sent to a Public Relations Company that addressed me as “Dear Blogger” and explicitly requested I write a blog post about their client. The PR Firm and its client, by the way, each have lower Google Page Ranks than HR Fishbowl.
“I’ve found that my readers have very little interest in the vendor briefings I cover and write about. And, quite frankly, the benefits to these briefings are terribly one-sided: if published, you/your clients get some props, SEO, and free publicity. Rarely have I received anything more than a “thank you” in return. And that’s fine with me when I’m covering a topic unencumbered by commerce, hidden agendas, or competing priorities – I would expect nothing more. But when covering a for-profit venture with really only one end in mind (PR), it seems mighty presumptuous…don’t you?”
Yes, these vendors help make this conference possible and, yes, the Public Relations Firms are just trying to do their jobs. It sure would be nice, though, if they did it with a bit more class: take a little time to get to know us, our blog, and our platform; (really) make the connection between our point-of-view and your client’s; ask how you can help us; spread the love; engage. At least make a genuine attempt.
Here’s the more important aspect of this, though. Spending your time sequestered in the Press Room interviewing vendors amounts to holing yourself up in your parent’s dark and dank basement playing Xbox all night with a bag of pork rinds and a two-liter bottle of pop. It’s narrow-minded and self-destructive; and the opportunity cost is really quite tragic. There are something like 200 separate content-rich sessions during the conference. While you can only hit one at a time, most of your readers can’t hit a single one. So why bore them with some poorly veiled sales pitch when you could be sharing some of the really juicy morsels more likely to come from the sessions and their presenters (who, incidentally, you should consider interviewing)?
This is only one side to this argument…it’s a damn good one, but it is only one. So in fairness to the PR Firms I’ve now taken a jab at, I’ve invited one of them to publish their persuasive argument to the contrary right here on HR Fishbowl. And she agreed to do it. Check it here: http://hrfishbowl.com/2012/06/vendors-blogger-locked-love-hate/trackback/